Telemundo’s “La Reina Del Sur” Outperforms Univision and English-Language Counterparts
Telemundo’s telenovela, “La Reina Del Sur”, is establishing itself as a serious competitor to both Spanish-language and non-Spanish language programming alike. In early March, the show ranked #1 among Spanish-language stations in key markets such as Los Angeles, New York, Miami, and Houston. However, not only is the show outperforming their Spanish-language counterparts, including Univision, but also proving to be stiff competition to English-language networks. In addition to coming in first in key Spanish-language demos, the show ranked #1 for their 10 p.m. show among all broadcast networks in the men 18-34 range - regardless of language.